Put your OpenAI Ads
on Autopilot.
Rules that optimize while you sleep. Describe what a wasteful ad group or a winning campaign looks like — Autopilot finds them, shows you exactly what it wants to change, and applies it on your say-so.
Pause ad groups with no conversions
Ad group scopeIf Spend ≥ $25 AND Clicks ≥ 40 AND Conversions = 0 → pause · last 30 days
4 matches
last 30 daysProductivity — broad
Ad group · in Spring launch
$142.10
9 conv.
Cold prospecting
Ad group · in Spring launch
$88.40
0 conv.
Retargeting — EU
Ad group · in Retargeting
$12.75
1 conv.
High-intent buyers
Ad group · in Always-on brand
$204.90
61 conv.
Illustrative preview — not live account data.
How it works
Rule → preview → apply. That's it.
01Build a rule
Pick a scope — campaigns, ad groups, ads or countries — and describe what to catch: “If CPA > $50 and conversions ≥ 5, lower the bid 20%.”
02Preview changes
Autopilot runs your rules against live performance data and shows every proposed change beside the metrics that triggered it. Nothing happens yet.
03Apply or automate
Tick the changes you want and apply them instantly — or put the strategy on a daily, weekly or monthly schedule with email digests.
What you get
An optimizer that asks first — until you tell it not to.
Five scopes, one builder
Campaigns, ad groups, ads and countries — every level the API exposes, with actions matched to what it actually allows at each one.
Instant apply
Select the suggestions you agree with and apply them in one click — bids, budgets, pause/resume and country exclusions. Archiving is never offered, because it can't be undone.
Scheduled automation
Strategies re-run themselves daily, weekly or monthly, so your rules keep working while you don't.
Email digests
Every scheduled run can email you what matched and what changed — a clean audit trail in your inbox.
Safe by default
Auto-apply is strictly opt-in. Until you flip it on, Autopilot only proposes — you review and approve every change. Bid clamps keep automation inside your limits.
Templates to start from
Pause ad groups with no conversions, cut expensive bids, top up campaigns that are converting — load a proven starting point and tweak it to your account.
Ready when you are
Your rules. Your guardrails. Zero busywork.
Connect your OpenAI Ads account, load a template, and see what Autopilot would change in your account today — free during the beta.